The 90s are back in a big way, and that includes the iconic Chola fashion movement! This trend, rooted in Californian Latine culture, blended bold colors, baggy silhouettes, and a touch of glam. Ready to rock the look in 2024? Here’s how:

The Foundation: Clothes

  • Dickies Domination:
    These legendary work pants were a Chola cornerstone. Opt for high-waisted styles in classic khaki or cool black. Pair them with a sassy crop top or a baggy graphic tee for an effortlessly confident look.
  • Denim Delights:
    From ultra-baggy jeans to flirty denim skirts, denim was a Chola essential. Find high-waisted mom jeans that accentuate your curves or a denim miniskirt that shows off some leg. Don’t be afraid of distressing or patches for added personality.
  • Graphic Tees with a Voice:
    Band tees from your favorite Latine groups, oversized tees with bold prints, or anything with a message that empowers you – these all work perfectly. Look for tees with a touch of Spanish or cultural references for an extra dose of authenticity.

Layering for a Look with Depth:

  • Flannel Finesse:
    A flannel shirt tied nonchalantly around your waist or worn unbuttoned over a crop top adds a touch of casual coolness. Play with color and patterns to find one that complements your outfit.
  • Crop Top Craze:
    From baby tees that hug your figure to comfy sports bras, crop tops were a defining element of Chola style. Don’t be afraid to show some skin and embrace your body with confidence.

Accessorizing with an Attitude:

  • Golden Goddess:
    Layer up on gold chains, thick hoop earrings, and chunky bracelets. Let your gold jewelry tell a story and add a touch of opulence.
  • Bandana Magic:
    This versatile accessory can be worn as a headscarf, tied around your neck for a pop of color, or peeking out of a back pocket for a touch of mystery.
  • Belting it Out:
    Cinch your waist with a thick, chunky belt to accentuate your silhouette and add some definition to your outfit.
  • Hattitude:
    Baseball caps with sporty vibes or bucket hats with a bit of street edge are perfect finishing touches.

Footwear with a Punch:

  • Platform Power:
    From chunky Fila Disruptors to classic Vans in bold colors, platform sneakers add height and an undeniable edge.

Modernizing the Mix:

While staying true to the essence of 90s Chola outfits style, there’s room for your own creative flair. Mix in a modern crop top with a high-waisted skirt or layer a chunky knit sweater over your graphic tee for a fresh twist.

Remember, Reina: Confidence is the ultimate key! Chola style is all about self-expression and embracing what makes you feel fierce. Don’t be afraid to experiment, find your power pose, and own your look.

Bonus Tip: Hit up vintage stores or scour online marketplaces for authentic 90s pieces. You might unearth a one-of-a-kind treasure that adds a touch of history to your look.

Is Chola style cultural appropriation?

This is a complex question. Chola style is rooted in Latine culture, particularly Californian Latinas. It’s important to be respectful of the culture’s history. Here are some tips:

  • Do your research: Learn about the origins of Chola style and the experiences of Latinas who embraced it.
  • Embrace cultural references: If you wear clothing with Spanish phrases or imagery, understand their meaning.
  • Make it your own: Don’t just copy the look. Add your own spin while staying respectful of the culture.

Where can I find authentic 90s Chola pieces?

Here are some options:

  • Thrift stores and vintage shops: These are treasure troves for unique finds. Be patient and keep your eyes peeled!
  • Online marketplaces: Look for platforms like Etsy or Depop where sellers offer vintage clothing.
  • Second-hand clothing stores: These can have a great selection of used clothing, sometimes with 90s gems.

What if I can’t find vintage clothes?

Don’t worry! You can still achieve the Chola look with modern pieces.

  • Recreate the silhouettes: Find high-waisted pants, crop tops, and baggy tees in contemporary stores.
  • Play with textures: Look for fabrics like denim, flannel, and cotton that were common in the 90s.
  • Accessorize strategically: Gold jewelry, bandanas, and chunky belts are key to capturing the Chola vibe.

Can I wear Chola style if I’m not Latina?

A: As mentioned earlier, cultural respect is important. Here are some things to consider:

  • Be aware of the history: Learn about the cultural context of Chola style.
  • Avoid stereotypes: Don’t dress up in a way that reinforces negative stereotypes about Latinas.
  • Focus on appreciation: Let your outfit be a tribute to Chola culture, not a costume.


The 90s Chola style isn’t just a fashion trend – it’s a celebration of cultural identity and fierce femininity. By rocking this look in 2024, you’re not just following a fad, you’re reclaiming a powerful legacy. So, with confidence as your weapon and these tips as your guide, go forth and slay the world with your Chola-inspired style. Remember, reina, the world needs your unique flair and powerful presence. Don’t be afraid to turn heads and own your space. After all, that’s the true essence of Chola style!